Hooking principle Loss aversion

Let something from the top shelf be next to him on the right. However it is easy to increase interest in the product that is the cheapest or the most expensive. It is enough to highlight it with the inscription most often chosen in the case of the one on the left or quality guarantee in the case of the one on the right . Attachment principle It is the human tendency to do something because many people do it. This cognitive bias can be exploited to increase subscriptions or increase the loyalty of recipients who rarely open your messages. If our communication to the most loyal subscribers should make them feel special and privileged by using the hooking principle in this way users should be given social proof that they will simply belong to a very large group.

Since many professionals receive your newsletters it means it's worth it. the endowment effect The endowment effect assumes that people value goods they already own more highly. This can be used whatsapp mobile number list in communication with people who read your messages the least. How? Giving them a choice whether they still want to be in your audience. This is what the FreshMail team did in the reactivation campaign for Dr Tusz. possession effect The message had a subject that intrigued It's over. Some users . saw that they could be removed from the database.

Loss aversion worked so they clicked on the link that they want to stay in the database. Using cognitive biases act in such a way that your recipients do not notice that you are using these proven marketing tricks. Do you want to find out how psychology can be used in e commerce? Read! More inspirations? If you want to receive information about the latest events organized by FreshMail as well as interesting articles and notifications about new products and promotions then subscribe to our newsletter and you will receive all the information first.