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Across the entire content ecosystem. However, 35% of Job Function Email Database surveyed marketers currently seem to take no action to collect, catalog and manage visual assets. 29% admit that image sharing is limited to just a few specific departments Job Function Email Database and not company-wide. Regardless of the organization, only 23% of Job Function Email Database marketers have a system that partners, subcontractors, and representatives. 31% say they have no system at all, while 36% say it depends on stakeholders or partners. Selective sharing Job Function Email Database of visual elements; It can go beyond graphics, video, illustrations, and impact every other type of content in teams' protected silos, representing the potential waste of their investment in expensive content development cycles.
From a customer experience perspective, this Job Function Email Database can lead to a disintegration in the brand vision and mission, confusion in the market, and a disjointed experience. From an institutional perspective, it creates waste in the form of Job Function Email Database duplicate items and wasting budget resources. 9 Figure 8: What Prevents Centralization? When asked why this selective integration system is the norm, 40% of marketers said it was because Job Function Email Database of silos that made consolidation difficult at any level. Interestingly, the second most common answer also raises a major problem: consolidation and putting elements together are very difficult.
The process can be difficult and functional Job Function Email Database silos can get in the way, but perhaps the biggest challenge facing marketers looking to center their visual asset warehouse is the changing face of marketing. The overwhelming majority (42%) of marketers Job Function Email Database believe that this allows visuals to be shared with internal teams as well as with external stakeholders, including channel is not a priority at the moment, the main reason Job Function Email Database why they haven't started any transformation in building and consolidating a visual asset store. This is not a shocking answer, given the complexity and breadth of the territory under the influence of the marketing machine today. However, a significant portion.