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Sweets sinful pleasures, exclusive jewelry, expensive wines or perfumes. Creator Brand Makers want to be perceived as creative, innovative, turning dreams into reality. They like what is original, unique, they are Visionaries who strive for continuous development and improvement of their products so that they fulfill even more functions. They do not follow others, but forge new paths themselves. They communicate to their recipients that they are creating something valuable and lasting. They often pose as artists, but those who know business well.

Brands using this image creation scheme are, for example, Apple and Lego. The first of them shows itself as a company that creates products of a completely new quality, technologically advanced whatsapp mobile number list and beyond any competition. The second creates blocks that allow the buyer to create anything he wants, even transport him to a different, more colorful and creative world. Who can build the image of the Creator Brands that produce high tech equipment, marketing companies, copywriters, architects, artists, all of these companies.

Create something innovative from this archetype. Guardian Creating the image of a brand Guardian is particularly demanding, because it requires maintaining authenticity in communication based on empathy and altruism. Such companies care about their customers and show that they are ready to make sacrifices to ensure their safety. They put themselves in the role of a guardian who protects against evil and helps in achieving the goal. The qualities visible in such brands are warmth, gentleness, caring and cordiality.